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Most experience strategies never get built, funded, or even signed off.
Immersive Consulting. 15 years closing that gap.
For global brands, agencies, sports and entertainment IP owners, and the people building the destinations and cultural infrastructure of the next decade.
Active engagements across · UK · USA · KSA · EU
Who this is for
Agencies, developers, and destination builders
The pitch looks great. The strategy document is thorough. But something isn't landing; with clients, with partners, with the room. Or you're building something entirely new and need someone who has done it before at the level you're aiming for.
Sports organisations and rights-holders
You have the badge, the stadium, the archive, the audience. You've identified the opportunity, generated excitement, and then stalled because nobody could connect the creative ambition to a commercial model that actually holds. That's where we come in
Entertainment IP owners and studios

You have IP that audiences love. The problem isn't the idea - it's the absence of a team who can take it to a format that's fundable, buildable, and commercially serious. We're currently doing exactly this with major installations launching 2026.
Global brands
You have rights, budget, strategic objectives and partnerships. What's missing is the team who can see across all of it and who understands both what the creative needs to be and what the commercial logic has to look like before a CFO or a board will actually green-light it. Eight years doing exactly this for BMW Group across three continents.
What you get
Clear, repeatable positioning
Actionable Opportunity Map
Sellable creative routes
Commercial sense-check
The EDGE
1. Explore
Objectives, assets, IP, constraints, markets, and stakeholders. Where are you and what do you actually have to work with?
2. Distil
What only you can credibly own. The sharpest positioning. Where the real opportunity sits versus where it's assumed to be.
3. Generate
Two to three credible routes — with narrative spine, signature moments, and enough specificity to be pitched and funded.
4. Evaluate
Partner logic, value exchange, rough operating model, major cost flags. The commercial reality check before anything moves.
Start here

Direction Sprint (2–3 days)
A rapid engagement to find where you can win, what you uniquely own, and the most compelling routes to pursue - pressure-tested commercially. The fastest way from stuck to something you can act on.
If your strategy needs to survive a client, a board, a partner, a build - let's talk.
Book a 30-minute fit call. No pitch deck required. We'll establish where you are, where the gap is, and whether this is the right fit.
Email: jonny@immersiveconsulting.co
Phone: +44 7809 298670
World-stage track record
Two FIFA World Cups. UEFA Champions League finals. PepsiCo global campaigns. Work seen by hundreds of millions.
AI-accelerated delivery
At the forefront of AI-powered creative and experience design - faster timelines, higher quality output.
Hands-on leadership
From successful pitch to execution at global scale. Not advisory from the sidelines.
Active global engagements
Current work across UK, USA, KSA and EU — including Premier League clubs and entertainment IP at the highest level.
We guide forward-thinking organisations to shape the future of experiences.